Career Education Consumer Report


Program Description for Search Engine Marketing	View Basket

Provider

Western Michigan University

Date of last update

4/1/2013

Description

This is a non-credit course offered completely online through Western Michigan University's Extended University Programs The Search Engine Marketing (SEM) Online Training Program covers all aspects of search engine marketing, including search engine optimization, pay-per-click marketing, and Web site copywriting. These are the essential components for understanding this unique and growing career field. This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites on search engines. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to improve their skills will get what they want from this program. You will have to complete 250 hours of online course work which you can complete at your own pace

Contact Name

Contact Phone Number

(269) 387-4200

Contact URL

http://www.wmich.edu/offcampus/professional/non-credit.php?cid=72&s=business

Course Length

250 Hours

Admission Requirements

Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have some HTML knowledge and advanced search engine usage experience, as well. This program is compatible with the Windows XP and later operating systems and IE 7 and later browsers. You'll need the following items to take this program: * A PC or Macintosh computer * A reliable Internet connection (DSL or cable are recommended) * Adobe Acrobat PDF Reader (available free; click here to download the program * Access to an e-mail client or an Internet-based e-mail account The following items are recommended for this program: * A word-processing package such as Microsoft Word or Works * A spreadsheet package such as Microsoft Excel or Works * A printer (if you want to print the lessons)

Credential Earned

Other

Other Credential Description

Online Certificate

Sources of Financial Assistance Accepted

Individual Training Accounts, http://www.gatlineducation.com/fin_aid.html

Estimated Waiting Period to Enter Program

1 Weeks

License Fee for Employment

Program Cost

$1,895

Additional Costs

Internship/Externship Required

New Program

Completion Rate

0.0%

Number of Graduates in the last year

Employment Rate

Not Available

This training provider may have elsewhere published an employment rate that is measured in a different way. Please call the provider for further details.

Training-Related Placement Rate

Not Available

There are several ways to measure both placement success and the degree to which this is training-related. Please call the school for further details.

Average Starting Wage

Not Available

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Program Description for Search Engine Marketing